Oh, this brings back memories! (When we were establishing my chapter, there were only 6 other chapters of our sorority, AND we were at Michigan State University, easy to get lost.)
We did many of the things mentioned! Somehow, we got the campus paper to write an article (actually, I believe a sister knew a staff member). Another thing was that a sister worked with one of the local Greek spirit shops, and they ordered some items made up with our letters to keep in stock (we had good chapter numbers - like 30+). THAT definitely got some attention, when other Greeks and students saw our letters on merchandise.
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