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Our baseball team all joined Sig Chi so they could all control where they live. (Ok there is much more to it, but not suitable for posting) Yea they work hard, but so do the rest of the student body, and then you look at the actual revenue brought in by these 'star' teams, and it really isn't as much as you would think, once all is said and done. I really suggest reading Tom Wolfe's new book. It really has a great discussion of the modern American college looking at everything from fraternities to athletic teams and prep school kids. (If your not familiar w/Tom Wolfe, it is social comentary written in a pop fiction manner)
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