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I was rush chair and during that time we more than doubled our sorority. The biggest thing is to like each other and want to spend time with each other. If there are issues, deal with them. Women join a sorority to have friends and meet people. So, do activities together that you all enjoy, and invite pnm to the activities.
Also, i would suggest that you have small "rush" groups. it is really intimidating to have a few pnms and say 15 people who really know each other. I am a very outgoing person, but put me in a place where i know noone and everybody else seems to know each other i freeze up. Have sisters invite friends over or go out with small groups. Say like a group of 4 girls with 2 pnms to the movies and then out for pizza. Then have one of the 4 sisters invite 1 of the pnms to go out with another group of sisters and again keep it small. This way the pnm's dont feel overwhelmed and she will feel special.
Don't make it seem like a rush event. Make sure you really like the person. I have been to church functions where i felt like these girls were just talking to me to get me to join their church and did not really care about me. I understand this is hard to explain via the internet, but i am sure that everyone has been in a situation where they don't feel like the person they are talking to cares about them.
If your school is large make sure that you treat each pnm as a person. Some universities make people feel like a number and no one likes that. Treat each girl as important as they are.
Also, going back to my first point. Membership retension is just as important. My org was really small and i often felt like that they wanted bodies more than they wanted me. Even thought they said that they liked having me around, it was just that they were so big on getting our numbers up that they did not care about the girls that were members. Its more important to have a small number of members that you care about than a large number of girls. Make each girl, going through rush and once they become members feel special and important.
Good luck, and i hope that my directions were clear.
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