I don't think a truly informal rush (i.e., everyone has COB parties and does their own thing) is a good fit for small schools that don't have all the chapters filled to capacity. What might be good is a "structured informal" rush....there is a meet the Greeks info session and a schedule of when the parties happen, but the rushees just attend the parties they want to. That way you don't have to choose if you want to attend more than one and they happen to be at the same time.
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