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Fabulous idea!
I absolutely recommend surveying your current female students and doing a separate survey with your current female Greeks. What do female college students want out of their extracurricular experience? What is missing? How visible are the Greeks on campus?
I attended a 2-day marketing seminar last week, and when we talked about surveys, they told us that if you are surveying someone:
1) Offer them an incentive to take the survey (in your case, food is a great motivator; maybe you can give out candy that has your Greek Life website URL attached to it somehow)
2) Make sure you give no more than 5-6 questions. (Make sure you find out their year in school and capture their email addresses. Note their gender, too.)
3) Email them the results of the survey. You might also submit a letter to the editor with the results of the all-student (Non Greek) survey.
I also agree that in order to be successful, relations need to develop between the two exisiting chapters. Try planning a sisterhood social with the two, or a four way social with the fraternities.
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