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Think outside the box...
Let's think of this situation like a founder would (waaayyy back when...)
What do the women on this campus need? (Obviously the founders of our orgs looked around on their campus and saw something missing...so they created it).
I think the two groups, along with the advisors and either some college officials or alums gather around and assess the campus. What type of women come to this college? What are they looking for? Are there a lot of transfers? Why? Are they getting what they want outside of the classroom? Has anyone asked them what they want? (This is where the school might be interested in a survey to gauge student wants/needs/ideas/etc. on all student activites topics).
I think that in situations like this you really need to have a good grasp on what the campus is like for the students, and you need it from more than one point of view. Once you have that background information, then you can begin to brainstorm ideas on addressing those needs.
Aside from that, I would make sure Greek life is being advertised by the school. Talk with the media relations department...next time they need to take pictures to update the school brochure/website/catalog/etc. make sure they ask a few Greek students to be in the pictures wearing letters. Get an even representation from each group. You don't necessarily have to have a Greek Life brochure...but if women see that picture it will prompt them to ask more questions.
The other thing to consider is that the groups have to be consistent with their messages. If they are telling PNMs that membership offers this and this and this....they better actually be doing this and this and this. Women on campus can quickly see if a group is being "fake" or misrepresenting itself just to pull in members. Advise them to not make false promises.
Let us know how things are going.
PsychTau
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