I guess "educator" is just something I've seen a lot more use of lately, and I figured the trend was somehow official. Dunno. Alternately, I've gone insane \(@_@)/
And, I would agree with emb021 entirely, in that if your chapter has no VP Fellowship type position, as ours did/does, it would be rough. In our case VPM was almost a Rush Chair and then Pledge Educator, and then, back to Rush Chair, etc. Retention was certainly part of the job, but "fellowship" had an officer taking care of it at all times.
This is, of course, for better or worse. Looking back it, I'd have liked, more than a seperate pledge educator, to have a Rush Coordinator seperate from VPM. That was a job our chapter needed much more. I think we were at 12 actives this fall, though, and we've just pledged 9, and will activate 8 on thursday. Contact Tau Lambda (Terre Haute, IN apo.rose-hulman.edu ) if you'd like to stop by
for activation, or anytime!