For the love of Pete, Joel, do you like
anything about Iowa State? Why are you even there when all you can do is bitch about it. All the time. Super PR there, buddy.
Guess what, for the low-low price of $1000k, you can have your own colored, branded silicone bracelet with whatever you want. Of course, you'll have over a thousand of them, but hey! It's a free market and not a unique idea.
Nike Baller ID bracelets are the same exact thing. I've seen "All In" in reference to Poker and "Support our Troops" ones.
I have a feeling the bracelets were around way before they were used in connection with Lance Armstrong and Livestrong, that's just what people associate with them now.
And Iowa State may feel some affinity with the idea as it was an ISU alumnus who came up with the "LiveStrong" motto.
It says so here.
And the ones Iowa State is doing, they're handing out
for free so it's not like the school is making money off them. It's just another way to show support, like a t-shirt or a pom pom or a temporary tattoo. Big whoop.