|
Broadcasters are between the proverbial rock and hard place when it come to this kind of add.
Regarding the campaign, broadcasters can't really turn down political adds. They are required to take them at their lowest available rate. No choice. Not that many mind since elections are generally an advertising windfall.
The problem with the CofC ad is that if the network runs the add, it and all of the stations might be required to run adds at the same rate, in the same time periods from every nut-case (or legitimate organization) with an opposing view. In other words, sell out their entire inventory at the very lowest rate available.
From a purely business standpoint, that's a problem.
Just another example of your Federal Communications Commission protecting the public airways.
__________________
Fraternally,
DeltAlum
DTD
The above is the opinion of the poster which may or may not be based in known facts and does not necessarily reflect the views of Delta Tau Delta or Greek Chat -- but it might.
|