[Sistermadly]

From a NYTimes Article on Nov. 19:

A conversation with Bono inevitably takes broad leaps from personal memories to economic theories to music, the state of U2 and the state of the world. More as citations than as name-dropping, Bono mentioned his discussions with, among others, Ethiopia's prime minister; Wim Wenders's cinematographer; Beyoncé Knowles; Johnny Cash; and Steve Jobs, the chief executive of Apple Computer. Apple is manufacturing a black-and-red U2 iPod with the album stored on it, and later this month its iTunes Music Store is releasing "The Complete U2," a digital album of 400 songs, including 25 previously unreleased. To inaugurate the band's partnership with Apple, U2 and its song "Vertigo" appear in an iPod commercial for which, Bono said, the band was not paid.

"My idea of selling out is when you do naff things for money," he said, going on to define "naff" as very embarrassing. "That's subjective, but I think it's quite clear: don't embarrass your fans, they've given you a good life. Our audience are thrilled about the Apple thing. They can't believe their band has its own iPod.

"I have a very strong sense of survival," he added, "and I know that 'Vertigo' is not the biggest pop song in the world. I know that riff has to be hammered home to become a pop song. With the commercial, we had a rock video coming on during the baseball playoffs in a way a record company could not afford.'"