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I'm all for it to a certain extent -- although I think it's extraordinarily depressing that it's gotten to this point. My school district, for example, had an exclusive contract with Coca-Cola that meant that Pepsi products couldn't be sold on school properties, etc., and they gave the district a certain amount of money per year. Sometime after I left the school district decided not to renew that contract because they didn't like having that oblgiation to Coke -- which I think it stupid because it's mostly going to end up being Coke vending machines on school properties ANYWAY since they're already there, and -- at least at my school -- we only had to walk across the street to find a vending machine selling Pepsi products if we really wanted them.
However, I do think that it gets a little weird when you start getting into the issue of corporate sponsorship controlling what the kids are exposed to their studies -- like those "news" programs that some schools force their kids to watch in homeroom that are sent out by certain corporations in exchange for sponsorship.
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