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Has anyone else noticed that beverages from a Starbucks in say, Barnes and Noble, tastes different from the coffee you get at a regular Starbucks? I have a Barnes and Noble right next to my office that I could walk to, but I would rather drive the 3 blocks to the real Starbucks where they really know how to make a caramel frappachino!
I recently read an article about the insane number of Starbucks shops within small areas. The marketing folks think that the added convenience of having one on every corner will bring a bigger profit. They say if one has a line, you can walk one block to another store that doesn't have a line. It's all about accessibility and convenience for the customer.
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