We had a similar program, though we started calling it a Sister Cell, where girls would sign up for nights, have a cell phone, and if you needed a ride, you called and identified yourself. It could be used for sober rides, but also announced for anytime you might be out, maybe after dark, and need a ride, drunk or not. That might be a better idea, that way it does not promote drinking per say.
Though for some reason, my chapter had to discontinue it, and we have not been told why, but possibly for similar reasons as your friend said...
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