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Quality recruitment never involves advertising. It involves prospect acquisition based on making friends.
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What do you think makes Greek recruitment so different from essentially every other kind of recruitment there is? (I'm thinking specifically of universities themselves and of college clubs such as choirs and club sports, all of which use advertising to recruit and seem to get a lot of good members that way.) You can still recruit via making friends when you have posters up; it's just an additional way to reach people.