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Originally posted by Glitter650
Actually on some campuses I think it does. For example on my campus if we don't "advertise" in some form with fliers, signs in the union, around the dorms etc... NO ONE would even know about rush as we can't send things out to incoming freshmen and our greek community is fairly small. We still have people saying " I didn't even know there was sororities here". Maybe at a bigger school where going greek is just "what you do" advertising isn't important but at my school if we didn't get our name out there.. there'd be no one at our parties.
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It really doesn't. Advertising just brings in prospects who don't know anyone. They are far more likely to depledge, and make for lower quality members. Quality recruitment never involves advertising. It involves prospect acquisition based on making friends.
The real proof is this. If anyone claims that advertising helped out his or her chapter, ask that person what that chapter's retention rate is.
Quote:
Originally posted by IvySpice
The Greek organizations at my school would give their eyeteeth to be allowed to put up posters, e-mail freshmen about rush, etc.
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That's because "the grass is always greener on the other side." Princeton's greeks should embrace their climate, and learn how to thrive in it.