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It's a public relations thing. Regardless, people tend to know if you're a greek in or out of letters, but when wearing letters, driving a car with letters on it or being in or around the chapter house, you acted like a classy lady and you didn't engage in any kind of behavior that would detract from that image-- smoking, drinking, acting wild, etc. In letters, you had to look like a put-together young woman who was representing her sorority, her university and her community.
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