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I think today's undergrads are a lot more familiar with mental illness than they were even 15 years ago. Almost everyone has a friend who's on Ritalin, Adderall, Prozac, Paxil, or Zoloft. As a result, they are much more receptive to discussing these things as they may have been in the past.
A program in conjunction with the campus counseling and psych center, focusing on overall mental health and shattering myths that are commonly held about mental illness, would be something that's very well received. I know this is something that chapters I'm familiar with have discussed, and I've helped out with programming for independents.
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