[LatinaAlumna]

I wouldn't use the words "sell" or "superior," but I think for my organization, it's about giving women of the campus community ample opportunity to see if our sorority is the right one for them. When I was an undergraduate, we'd invite the whole campus to come out to our service projects and educational programming. At these events, interested ladies had the opportunity to interact with us. We'd also have actual informational meetings in which they could ask questions and gain more information.

ETA: I wouldn't use "superior" because while my sorority is best for ME, it is not necessarily the best match for someone else.