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I know Delta Gamma (and probably other orgs) have parents programs. There's a booklet (EO doesn't do this, it's up to the chapter, but there are examples out there) that a chapter can send home to the parents, explaining the good sides, etc.. Also, many groups have parents clubs... If the parents feel involved, they may be more likely to support it. We didn't do it at my chapter, but I got all the information on it in case we wanted to start it in the future.
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DG
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