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Originally posted by SoCalGirl
Like Barbara said all the rules is to make rush fair for both the chapters and rushees.
But the biggest reason for the rules (imho) is also the biggest difference between IFC and NPC.
NPC's goal is for every girl on campus to go through rush and join a chapter. They don't care which chapter as long as it's NPC. (That's how it was explained to me by my sorority's National VPM.)
NPC does also work to establish guidelines for other concerns, like alcohol. But the number one reason NPC exists is to keep NPC existing. 
IFC, on the other hand, is in existence pretty much only to establish guidelines for alcohol, hazing, etc.
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If the goal is to protect potential recruits and make sure every girl who goes through joins a chapter, why are there so many girls who do not get accepted and then are staunch advocates against sorority life? I'm not sure of any guy who wanted to join a fraternity ever being turned away. Even the problem guys join bcause there is some fraternity who needs numbers and will take them. I feel sorry for the hundreds of women who don't get accepted and I can see why they would want to start their own sorority or simply be anti-greek for the rest of their college years.