Last year they did this. My boyfriend and I got it right at the start time. We decided that it was so good, we should find the other Baskin Robbins in Baton Rouge. He *thought* he knew where it was.
Well, we drove around for about an hour or so, just wandering aimlessly about the city. We had just given up when we found it. But, I think the fates were punishing us or something, because the ice cream there was different flavors than at the first one, and it was just plain nasty!