Takeshi I would have to agree with you. The layout seemed soooooooo extra, bordering on haphazard. It literally gave me a headached.
I also suspect it is a magazine for those with deep (dare I say "bottomless") pockets.
It's almost like a combination of Honey (in terms of the fashion) and Savoy (in terms of living a more luxe lifestyle).
I will give it a chance and make my final decision after perusing the second issue.