[Kevin]

It seems like the most successful intern programs contact highly-placed professors at various academic institutions in their areas of interest. I'm guessing you're going after journalism/PR folks. Contact the deans of journalism departments in the top area schools, but don't be afraid to go out of state. If you're in Florida, you could get some great interns out of landlocked schools.

One of my buddies has a computer consulting business. He always has several interns working for him. He keeps maybe 1 in 5 or so of 'em. It's like a long-term interview. I'm sure he saves tons of $ by doing this as well.

Of course, the computer industry always has a decent supply of folks with MIS degrees willing to intern for $7.00/hr or so.