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They call graduate school in architecture Architorture. Pulling an all-nighter in the studio is a fact of life, especially around review time. Luckily, I'm in a less time-intensive program, but I still have to take 19 credits/semester and write a thesis/hold an internship. Some programs are more demanding than others, based on the type of program and what you bring into it, as far as your background and experience. Some programs are designed for people who work during the day. Others are full-time programs.
Since I've never heard of "Integrated Marketing Communication," there's not much more I can say. Have you talked to others who have done similar degrees?
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