My husband was in this position right after college, but he was doing collections and getting commissions. He was quite good at it and made more money that the entry level jobs he was interviewing for. What changed for him was the fact that he KNEW he did not want to be doing collections in 3 -4 years. He hated the job, so he was willing to make a short term sacrifice for the future. He took a job that had major potential, but for less money. In 2 years he was making more than he made previously and was traveling internationally for work.
Your friends may not be ready to delay gratification though. If not, they'll be 35 working as a server at Applebees making that same 40K. Those wages are not going to increase that much, where a "real" job probably will.
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