Crazy. Can you imagine now entering McDonald's station....?
NEW YORK - Facing what it says could be budget gaps of more than $1 billion in the coming years, the Metropolitan Transportation Authority is exploring the sale of naming rights to its subway stations, bus lines, bridges and tunnels.
Officials quietly issued a formal request for proposals last month from marketing firms that they would charge with landing sponsorship deals that could include anything from renaming historic stations to attaching corporate monikers to building projects such as the long-awaited Second Avenue subway.
Also last month, MTA proposed a sweeping list of fare and toll increases and cutbacks
http://www.chron.com/cs/CDA/ssistory...olitan/2713670