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Another way to target a variety of groups is to sponsor (not run!) special interest groups.
Cooking Club
Happy Hour
Moms and Tots
Lunch Bunch
If you have the resources to target several age and life stages you can help them connect. They might go to every moms and tots gathering but only one or two of the monthly meetings - but that's ok, because you are filling a need for them. And they feel connected.
I think you've got to be open to what your membership needs.
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