At our Midnight Ohana (showcase of our bball teams) they had something like that too. At my campus, parking is a bitch (excuse the language) and if you don't have a parking pass for the semester it's $3/day. Anyway, if a person could sink it in from half court a parking pass (worth $134) was theirs. 5 out of the 7 people randomly called up won.

Now if only they'd give out tuition wavers I'd sign up in a nanosecond.

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*I'm an Alpha Gam...Yes I am, Yes I am!*