[RACooper]

I have to think if there are changes made to the Molson operation it will hurt their Canadian market share.... but that aside I can be pretty sure that they will lose some share because of this... after all their entire marketing strategy over the past decade has been "I Am Canadian" with the advertising playing on Canadian nationalism... so any percieved connection with the American brewer will damage this image.

However the I can also see the beer industry becoming more diverse and healthy as a result... if people turn from Molsons they are more likely to switch to one of the micro-brews.