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Why don't you tell him exactly what you told us and let him know that you are, in a way, "protecting him". He needs to see what's in it for him. Has he met your friends? If not, he is probably thinking that a) you are not as into him as he is you or b) he's your dude on the side and your friends and fam know the 'real' guy or c) you are in some way ashamed of him. Introducing him to your close friends is a way of getting around that and buying some time until you are ready.
In the meantime, I would casually mention to the fam that you and a "friend" went to the movies to see XX and it was a great movie, blah blah. Make it more about the movie than your friend, so they can understand that every guy does not have to potentially be the one!
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