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Make it a non-mandatory event. If you plan a fun event, I'm sure people will go. However, if you raise a stick and say "You MUST exercise with us!" then it's 1) not fun and 2) can be viewed as hazing.
If you want to make it mandatory, make it a recruitment event. We usually take the girls roller skating or bowling during the week.
Line dancing is also good exercise, but people don't always realize it. I mean it's a club atomsphere, so who wouldn't go?
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