Yeah AKA2D '91 is right.
Back in the days part of the pledge process was to dress alike and march in line (this was a tradition way back in the day pre-70's and 80's which is back in the day to most of us). You can even see pictures of this in books written about NPHC organizations. Nowadays, with the anti-hazing laws, etc., it is not "supposed" to happen anymore EXCEPT at a show (either a step show or a show to present neos). I can only speak for NPHC organizations, I am not sure what NPC or IFC pledges do or have done in the past.
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