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Are you looking for a sweetheart type thing or just to honor guys who help out a lot?
Our is called "White Knight" and we give it to a guy who has helped us out a lot over the past year. One year it was our Social Advisor's husband. He went to all the social functions with her and took care of all the drunk people and put up with a lot of crap. Then another year we gave it to our Recruitment chair's husband (he was her fiance at the time she served as Recr. chair) because he did a ton of work around the house to get it spruced up for rush.
I think picking the person and orchestrating the little ceremony falls under the "Career and Personal Development" chair person's responsibilities. So usually that person or committee decides on who to honor. We don't have a problem of girls picking their boyfriends and we would only give it to a boyfriend if he had really helped out a lot.
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