It's a poor choice of name. Yes, it's catchy and memorable, but it plays into an outdated stereotype that many professional women, myself included, would like to keep in the past. I wouldn't give them my business. Nor would I use a company called "Rent-a-Husband" - I have my own, and one is quite enough! 
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AEΦ ... Multa Corda, Una Causa ... Celebrating Over 100 Years of Sisterhood
Have no place I can be since I found Serenity, but you can't take the sky from me...
Only those who risk going too far, find out how far they can go.
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