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It's a silly name..but doesn't really offend me. I think most people that see that sign (and even those that use the business) don't actually think a wife's sole job is to do housework. It's just a clever name.
There's a little company in SC that's called "Rent-a-Man" that does yardwork/landscaping/repairs/etc. I always laughed at the sign and thought they were catchy. "rent a wife"'s not really different though I can see how it could bother people.
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