It probably won't sell as well as "Girls Gone Wild". Women aren't as guilt-free about enjoying the visuals of a naked male as men are about viewing naked women - whether we look at it as taboo or something below us.
I think it'll be of reasonable success, along the same level as Playgirl. And like Playgirl, the major consumers of "Guys Gone Wild" will probably be gay men.
Personally, if a boy has a fit body and a nice face, I'm not adverse to sitting back and objectifying him. Some boys are definitely fun to look at.
