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I am in the SAME exact position right now, planning a three day recruitment workshop thing for my chapter when we get back to school and this is the advice that i was given by officers before me:
1) Make it fun - give them object incentives, like pizza, awards, breaks and some activities that are just fun and not uber educational. Hell, any kind of activities are good since brothers/sisters hate being lectured to for hours on end, esp. by another member...if you work them all day, every day, it will be SO HARD to get them back in the same place the next year and you don't want to keep passing this problem onto the next officer...and yes they should want to come on their own, but come on, do you really want to go to class every day when you know that it's going to be boring? even though you know you'd be enriching yourself and bettering the class discussion, you'd much rather go to a class that has a funny professor with organized lectures and cool ways of conveying info, right?
2) Make it KNOWN that it's fun - talk up the stuff that you're going to do, let them know all of the fun stuff that you're going to do so that they will WANT to attend...yeah, sometimes it seems like you're a dork if you get excited about pizza and brotherhood/sisterhood activities and you may take some crap for it, but they WILL respond in positive ways and it's more effective than "Guuuuuuys, you seriously have to goooooo...."
3) But don't be afraid to be a dictator - get another brother/sister to back you up as Enforcer and lay down the law. This is when and where you're required to be, this is what you bring, these are the consequences for violating this agreement. Be reasonable with people who have legitimate excuses (like family obligations or training days, etc.) but give them plenty of notice and tell anyone with unexcused absences will get their a$$ kicked by you and other people on your committee
4) Give info - They should know everything that you know because, the better informed they are, the better they will behave. When people know what to expect, they will respond faster and better than if you try to ambush them with something. Therefore, be straight with them and lay out the schedule, expectations, requirements, EVERYTHING beforehand so that you don't have anyone whining "But i didn't knoooooooooow that...."
hope that this stuff helps!!!
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