|
MTV really doesn't have a programming problem. They don't even have an audience problem. They have changed their target audience from 18-24 music lovers to 14-19 (no backup data but it's pretty obvious), and those of us who grew up to worship MTV are seriously pissed.
Remember that edgy, in your face, kick ass MTV? Well I do too; that was still when the Real World cast twenty-somethings who had more life's ambition than winding up puking and having sex in a hot tub. (Think RW San Francisco...wasn't it Judd??? or someone who wanted to be a cartoonist, if I remember Pam had a career too...shit even Rachel wanted to work on some govt. campaign...)I dare you to watch RW now and even know what major some of those people are, if they go to school.
Look at the faces in TRL's audience- all high schoolers. Lindsay Lohan/Hilary Duff/Ashlee Simpson are the teens these people idolize. And I don't think they'll ever really change, b/c teens spend money like there's no tomorrow, b/c its not theirs.
I'm pissy b/c I want MY MTV (it was ours in the first place, dammit!!!) and I'm never getting it back.
|