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Unless you have amazing healing powers most brands don't fade. At least not on any of the men I've seen them on. They weren't forced to get them, everyone in the chapter makes a decision as to whether or not they want them. It's not sponsored by the org and is usually not done in any capacity that is connected to an official fraternity function. Branding may not be your cup of tea but I wouldn't insult an aspect of SOME fraternity culture just because it doesn't line up with your personal values.
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