I don't get this part (copied from the press release):
A set of standards designed to remedy the negative impact that pledging has had on academic life at the college. Both the students interested in rushing a Greek group and the group itself must maintain specific grade point averages.
If you're a national sorority or fraternity, you have to do this ANYWAY to remain in good standing. And most of the national groups have increased their standards above what the colleges ask (i.e. you need a 2.0 to rush, but XYZ requires you to have a 2.7). What do they think, that everyone should have a 4.0?