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At NCSU, our expansion brings the sorority and representatives for it participate one night during formal rush. For us, its "philanthrophy night" where you do philanthropy stuff for 15 minutes with each chapter and talk to the girls. The girls are told that a new group will be taking applications after formal rush is over and that they can have the option of "applying" if they do not sign a bid.
The girls do a "formal rush" like process for the chapter. DG at NCSU interviewed certain girls (I think the cut was GPA only) and invited them to pref.
I do not know if Elon will do the same thing, but they might do something similar.
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