Maybe the newly-crowned alumnae were overweight and/or not attractive (hence the chapter operating at half the membership of other houses) and the advisors wanted to rush new, fresh, pretty faces in the house that wouldn't be deterred from joining "an ugly sorority" or one that no fraternities want to party with. Get mad if you want to, but this type of thing is happening with one of the sororities on my campus right now and is a real possibility.
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