Quote:
Originally posted by shadokat
Look at the thread and article that details what Alpha Sigma Phi is doing at Berkeley. And if you're hazing, stop 
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What she said - especially on the hazing.
One of the most successful rush plans I've ever seen detailed an "attack plan" for the men - brothers were expected to join 3 organizations on campus. They were to recruit quality men from these organizations (I think they were the soccer team, the mechanics club, and scuba club) and after a few years, pick 3 new organizations to expand to.
There's small things your brothers can do too - make sure they have something TDX on them every single day, even if it's just a backpack pin. Have them openly talk about their affiliation.
Have events where potential members will want to go - say "We're having a BBQ with Gamma Phi Beta tonight, would you like to stop by?" That way if they think rushing a frat is "lame" they can tell their friends they're going to meet girls, even if that isn't the real reason.
Everybody in your charge needs to dedicate themselves to this - EVERYBODY. One bad member will kill your rush.