We try to have two major functions for Alums to come back a year.
Homecoming and Founders Day. They are each in a different Semester. We also have House Corp. meeting to coincide as that is when most Alums do come back when they can.
So, the main point is, that The Active Chapter let the Alums know what the dates are and what the plans are, dinner where, time of events and where, and getting reservations for Motel rooms so most Alums can stay at the same place.
What I have done over the years is try to get as many emails so that when the information comes to me, I can get it sent out.
Mailings are expensive unless you can use the Schools bulk mailing system. But the problem is, if it is not placed at the earlies date and you keep on them, the news letters may get lost in a cubby hole.
We use to have two mailings a year for Active Chapter letter, but it has lost steam because of membership and money. The Alums have sent out Newsletters, but each of us kicked in money and did mailing parties, drink some bear, BS, Fold, stuff, lick and stamp! Thank god for the beer!