[EEKappa]

No we didn't want to appear to be conformists, but we wanted to put on a nice little show for the girls, really give them something to remember. When a girl sees 10 houses each day, it's easier to remember, "I liked the one with the jungle theme, but not the one with the 50s theme" - rather than having them all blend together. Also, we saw it time and again, that girls going through recruitment loved the themes - they thought it was fun. They want sisterhood, they want girls who present a unified front. Show them your similiarities and your differences in your personalities, not by wearing random clothes.

Excellent point! This is more about marketing strategy than trying to whip the chapter into conformity.