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I agree with what some of the other posters are suggesting that raising total isn't really a feasible option since not all chapters are at total. Don't all chapters have to be at total for a certain period of time before it can be raised? Or is that just a requirement in order to add a new chapter.
I think it's great that your Greek Community as a whole is developing PR plans to raise the visibility of the overall group, that is awesome. Hopefully by doing this, more women will be interested in participating in recruitment both formally and informally which will have a rippling effect.
But if this one house is having a lot of struggle then they will need to step up to the plate. I'm not trying to sound mean toward them, I come from a chapter that has struggled for years and is just now rounding the curve and coming up. I would suggest that the chapter evaluate why their numbers are so low - ie. have they always been like this or did something happen? Is it just the scholastic requirement?
In my opinion having that high of a scholarship requirement just to get in should make it fairly easy for them to be close to, if not #1 on your campus in grades. Is this true? If they are #1 in grades this is something they should really play up more - both during formal and informal. That seems really high for your campus if everyone is significantly lower than them.
If they don't want to budge on the GPA requirement and they aren't getting the numbers they want during formal (my chapter never got quota once while I was active) they need to be COBing 24/7. My chapter COB'ed like it was their job and it's very successful for them, still is, they got over 20 women through informal this year alone.
PR is also key. I'm suprised that their HQ is not stepping in to offer more support. Perhaps they are, but from the way you make it sound there has been support in the past but currently there isn't too much support.
I understand the concern that they may have about the growth of the chapter potentially effecting their sisterhood. Some women in my house liked our house being smaller because everyone knew everybody and what have you. They are realizing as they grow though that they can still enjoy all that wonderful sisterhood while becoming larger. While I can't relate as to the climate of your campus (mine was definetely not a commuter school) I understand potentially where that chapter may be coming from.
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