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I think the Today show should have a balanced approach, or they would if they too were real journalists.
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The story wasn't about sororities and whether they are good or bad for college women. If it had been, they should certainly have attempted to show various sides of the story.
The story was about the release of a book -- in other words, a feature piece about a new development in popular culture, no different from a story about Cruise & Cruz breaking up. This kind of story doesn't really have two sides. The standard thing to do in that situation is to interview the author, and that's about it.
Now, it would be great if news outlets more frequently used pop culture developments like this as a jumping-off point for real analysis of real questions (like whether sororities are good or bad for college women), rather than just showcasing personalities. But this is definitely par for the course on a morning show. If you want real news with smart reporters who report all perspectives fairly, read the Wall Street Journal or listen to NPR.