I delete them and don't feel bad about doing so. Generally people that send those aren't on the net on a daily basis.

So I chalk it up to their net newness. Every singing bunny and dancing baby is sooooooooo cute and they need to send it right to you. They wanna get that Victoria's Secret gift certificate or a check from Bill Gates.

The guilt trip is just a bad spin on a good message. Cuz ANY unneeded message is junk mail to ME and hampers my inbox and productivity.