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In general, most fraternities consider legacies as the son, grandson, or brother of a member in good standing. Many fraternities - Sigma Chi being one - include nephew as well. Also, having a cousin or a brother-in-law as a member, does not hurt.
As for special consideration, yes, legacies do get special consideration. Even more so if they are a legacy to the specific chapter. However, being a legacy does not guarantee a bid.
Also, most campuses do not have a formal fraternity rush structure like sororities have. And with few exceptions, most chapters do not have quotas or chapter totals to worry about. (Oklahoma and Arkansas come to mind as exceptions.) As such, extending a bid to a legacy isn't going to "take away" a bid from someone else who might be a "better fit".
Thus extending a bid to a legacy - IF HE IS WORTHY! - is a bonus with respect to recruitment. In most cases you are getting someone who already understands what it means to be a member of your fraternity and *wants* to be a member. But he has to fit and meet your ideals etc.
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