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My professional bio has blurbs about my education, my relevant experience and other clients, and also a *small* section talking about my affilitation with a charitable organization as well as my fraternity.
Depending on the client, the bio is changed to make it seem as if i really have more experience in their area than any other.
It doesn't matter if you didn't work in this area before...make it seem like you did. It's pretty much like trying to describe a color, feeling, or taste without examples.
-Rudey
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